Fashion with Purpose: My Tran’s Vision for Conscious Style

At just 22, My Tran is already a force in the world of fashion and beauty, collaborating with over 100 brands and inspiring her audience of thousands. A stylist, a freelance model, and a graduate in marketing, My merges style with substance, and she has shown profound commitment to sustainability.

We at PTCL loved how she styled our sustainable denim pieces with her unique flair, creating looks radiating values of creativity and conscious consumption.

So we sat down with her to learn about her journey, approach to sustainable fashion, and why meaningful collaborations matter.

Can you tell us how you discovered content creation was your passion? Was there a defining moment that solidified it for you?

Absolutely! Content creation kind of snuck up on me—in the best way possible! The real defining moment was when I realized that, even before I was making money from it, creating content was the one thing I always prioritized. Whether I was on vacation, taking a day off from my 9-5, or staying up till midnight, I was always ‘working’ on content. I’d be up filming before work, on weekends, or any free moment I got, and it never felt like work! That dedication showed me this wasn’t just a hobby; it was my true passion and calling.

You have a unique knack for staying on top of digital trends. What’s your approach to keeping your content fresh and engaging in such a fast-paced industry?

Thank you for saying that! My approach is a mix of curiosity, adaptability, and being engaged with other creators. I genuinely love content creation, which keeps my creative juices flowing, and being naturally creative always gives me new ideas. Connecting with other creators also helps me stay inspired and on top of trends. I’m constantly exploring new platforms and tools, like Threads recently, to keep things fresh. But I also stay true to myself and my core message, which keeps my audience coming back. For me, it’s all about blending learning and listening—learning the trends and listening to my community to show up in a way that’s fun, relevant, and meaningful.

What’s your take on the push for sustainability and slow fashion within the industry? Is it something you prioritize in your personal style choices?

I love seeing the industry shift towards sustainability! As someone who’s passionate about fashion, I think it’s so important to be mindful of what we buy and promote. Personally, I’ve started investing more in timeless pieces that I know I’ll wear over and over, and when it comes to trends, I go for pieces that can mix well with what I already own. Supporting brands that prioritize sustainability is something I’m passionate about, and it’s definitely a priority I want to keep growing in.